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Oakley Unites Imagination and Precision in 13.11 Frame: Future Genesis
Unveiling a revolutionary blend of fantasy and science, Oakley introduces its groundbreaking 13.11 frame. This new style boldly reimagines the iconic Pro M Frame® by seamlessly incorporating the unmistakable Kato™ lens shape. The result is a harmonious fusion of legendary design elements from the past and state-of-the-art advancements in eyewear technology, staying true to Oakley's commitment to delivering cutting-edge products. The quirky moniker "13.11" stems from a simple yet ingenious equation, combining the 'M' for M Frame with the 'K' for Kato – the 13th and 11th letters of the alphabet. This eyewear piece showcases a unique brow design that not only makes a powerful statement but also enhances the wearer's world like never before. Crafted for adventurous exploration, the design seamlessly combines the Kato-inspired lens shape with a singular piece and hingeless frame reminiscent of the Pro M Frame's original debut in 1996.
Meet the Limited Edition: Oakley 13.11 Frame
Constructed from durable and flexible O-Matter™ material, 13.11 features sculpted surfaces that exude strength and style. The addition of Unobtanium® ear socks and nose pads ensures a secure grip, providing comfort during every wear. Oakley Prizm™ Lens Technology takes the visual experience to new heights, offering unprecedented clarity in colors and contrast. The eyewear comes housed in a custom form-fitting hard case, mirroring the innovative design narrative that inspired its creation. Oakley's 13.11 frame boldly steps into the future, redefining the boundaries of imagination and precision in the world of eyewear.
Oakley 13.11 Exclusive Sunglasses With a Custom Case
Welcome to Oakley's "Future Genesis"
Oakley is embarking on a transformative journey to redefine the brand's aesthetic and trajectory with the introduction of Future Genesis. Positioned as a captivating storytelling platform, this initiative serves as a central hub for Oakley to share its ongoing innovations, spanning technology, product design, and captivating collaborations and partnerships. In conjunction with the unveiling of Future Genesis, Oakley presents two short films reminiscent of its original 1992 promotional film, Max Fearlight. Max, adorned with the iconic Oakley Medusa goggles and helmet set, emerges from a bunker, embodying the legacy product with a timeless allure.
Another film introduces a new protagonist into the narrative – Maxine, the daughter, who wears a digital model that served as the inspiration for Oakley's real-life 13.11 sunglasses (OO9376-0133), making its debut in January 2024. As Oakley sets its sights on the future, Future Genesis will be the conduit for a series of captivating short films leading up to the brand's monumental 50th anniversary in 2025. This dynamic platform promises to showcase Oakley's continuous commitment to innovation, storytelling, and pushing the boundaries of what's possible in the world of eyewear.
Pioneer of Performance Eyewear: A Glimpse into Oakley's Legacy
For over four decades, Oakley has stood at the forefront of innovation in the eyewear industry, earning a reputation as a trailblazer in performance optics. Established in 1975 by James Jannard in his garage with an initial investment of $300, Oakley's journey began with a simple desire to redefine conventional eyewear. The brand's early breakthrough came with the invention of a unique motorcycle grip, which eventually led to the creation of the "Oakley Grip" – a groundbreaking material that featured on the motorcycle handgrips of the time. This innovative spirit laid the foundation for Oakley's venture into eyewear, emphasizing a fusion of function and style.
A Great Variety of Excellent Frames by Oakley
Iconic Frames and Technological Triumphs: Oakley's Impact on Sport and Fashion
Oakley's commitment to pushing technological boundaries and enhancing athletic performance became evident with the introduction of the Eyeshades in 1984. These iconic sunglasses were a game-changer for athletes, providing an unprecedented level of optical clarity and protection. The '90s saw Oakley further solidifying its position with the M Frame, a design that set new standards for impact resistance. Oakley's venture into the world of sports eyewear was monumental, with endorsements from top athletes like Michael Jordan, making the brand synonymous with high-performance optics.
Evolution and Contemporary Excellence: Oakley in the 21st Century
As Oakley stepped into the 21st century, it continued to redefine eyewear aesthetics with sleek designs and cutting-edge lens technologies. The Radar, with its innovative Switchlock technology, and the Jawbreaker, designed for cycling enthusiasts, exemplify Oakley's commitment to both functionality and style. Beyond sports, Oakley became a cultural icon, embraced by fashion enthusiasts and trendsetters alike. With collaborations with designers and celebrities, Oakley frames like the Holbrook and Frogskins became fashion statements. Today, Oakley remains at the forefront of eyewear innovation, seamlessly blending performance, style, and technological prowess to cater to the diverse needs of its global audience.
Enhance your style with the newest and trendiest eyewear designs from Oakley. Discover the meticulously curated collections available at EuroOptica's two conveniently located stores – 280 Columbus Ave (corner of W 73rd St) and 1249 3rd Ave (corner of E 72nd St). Immerse yourself in a realm of possibilities as you search for the ideal pair to complement your unique style. Step into EuroOptica and begin a transformative journey to redefine how you perceive and present yourself in the dynamic world of fashion.
CLICK HERE to explore the diverse range of Oakley eyewear and create a stylish look that perfectly complements your individuality.