Discover the Exclusive PRIMAVERA SOUND X ETNIA BARCELONA Sunglasses at EuroOptica: A New Color on Music

EuroOptica, a certified retailer of authentic Etnia Barcelona eyewear in Manhattan, New York, is pleased to announce the latest collaboration between PRIMAVERA SOUND and ETNIA BARCELONA. This exclusive addition showcases a unique fusion of fashion and music, designed to offer a glimpse into the intimate and unseen facets of the music world's most celebrated artists.

This limited edition collection features meticulously crafted, numbered sunglasses perfect for the festival season. Each pair is a testament to the artistic synergy between PRIMAVERA SOUND and ETNIA BARCELONA, making them a must-have for music lovers and fashionistas alike. The design captures the essence of musical creativity and expression, allowing wearers to carry a piece of the festival spirit with them.

One of the standout features of these new Etnia Barcelona sunglasses is the innovative 24H Non-Stop Photochromic lenses. These high-definition lenses are designed to seamlessly adapt to changing light conditions, darkening as sunlight intensity increases. This ensures optimal visual comfort and protection, allowing festival goers to enjoy the vibrant atmosphere from dawn to dusk without compromising on style or functionality. In other words, the Red Sound Session sunglasses are the ideal companion for the dynamic and ever-changing environment of music festivals.

In addition to offering stylish eyewear, this collaboration invites wearers to explore the deeper, more intimate side of their favorite artists. Each pair of sunglasses serves as a window into the artistic realm, revealing the hidden layers and nuances that define the world of music. It is a celebration of creativity, individuality, and the timeless connection between music and fashion.

The collaboration brings to life an exciting new project: a unique recording studio, the Red Sound Studio, which will offer artists the opportunity to record unreleased sessions in front of their fans, providing an intimate and exclusive experience. The Red Sound Festival will launch the first 9 sessions at Primavera Sound (May 30, 31 and June 1) with an exclusive line-up of top artists including Bikôkô, EGOSEX and Maria Hein. This initiative allows fans to witness the creative process up close, adding a new dimension to the festival experience.

Etnia Barcelona is a renowned eyewear brand known for its vibrant colors, innovative designs and commitment to quality. Founded in 2001, the brand draws inspiration from art, culture, and fashion to create eyewear that is both visually striking and meticulously crafted. Etnia Barcelona prides itself on using natural materials and advanced technology to create frames that are not only stylish, but also sustainable and comfortable. Etnia Barcelona's collections are a blend of classic and contemporary styles, reflecting the brand's commitment to diversity and individuality. Each pair of eyeglasses is a work of art, designed to allow the wearer to express their unique personality and vision.

CLICK HERE to discover our incredible selection of Etnia Barcelona eyewear available at EuroOptica.

EuroOptica is proud to present a range of exclusive Etnia Barcelona collections, offering customers a wide selection of premium eyewear:

AZUL ETNIA Collection: A vibrant collection inspired by the hues of the Mediterranean, combining bold colors with sophisticated designs.

SS24 UNDERWATER Eyewear Collection: Inspired by the underwater world, this collection features fluid shapes and iridescent colors that mimic the beauty of marine life.

Etnia Barcelona HERITAGE COLLECTION: A tribute to Etnia Barcelona's heritage, this collection blends timeless designs with modern elements, reflecting the brand's rich history and innovative spirit.

Ignasi Monreal x Etnia Barcelona Collaboration: A unique collaboration with renowned artist Ignasi Monreal, combining artistic creativity with high fashion eyewear to create truly unique pieces.

The PRIMAVERA SOUND X ETNIA BARCELONA collaboration represents a bold new chapter in the world of eyewear. It is an invitation to experience music through a new lens, where style and functionality converge to create a truly unique festival accessory. Discover the collection at EuroOptica and embrace the vibrant, eclectic spirit of PRIMAVERA SOUND. Visit one of our convenient locations - 280 Columbus Ave (EuroOptica UWS store) and 1249 3rd Ave (EuroOptica UES store) - today and step into a world where music and fashion collide in perfect harmony.