ProDesign Re-Introduces the SWITCH. One Frame – Many Styles

ProDesign Denmark is a celebrated eyewear brand that offers a wide variety of frame styles all deeply rooted in Danish heritage. The brand introduces a huge selection of designs, colors and sizes — in each and every concept. While keeping up with trends, ProDesign makes sure to respect their Danish style DNA, creating brand new concepts built on historically strong concepts.

This time, ProDesign gives a rebirth to their iconic frame SWITCH that was originally launched in 1993. It was a new kind of eyewear that made an entire industry turn its heads. The frame featured an adaptive design enabling the wearers to express themselves in the moment. Interchangeable screws made it possible to shift between a selection of tops in different colors. The Switch has become a frame of the time.

Now the time is right once again. The re-introduced SWITCH offers even more colorful and playful style choices, from sleek and subtle to graphic and colorful – and back again. The silhouettes have been updated carefully to be in line with modern trends, whilst still honoring the original design language. The same holds true for an ever-increasing and important focus on quality and functionality of the frames. The minimalist metal spectacles come with two carefully crafted adjustable screws, which make the feel and friction just right.

We, at EuroOptica, are proud to be a certified distributor of iconic ProDesign optical frames and sunglasses in Manhattan, New York. Visit our optical store to discover the latest collection from the renowned Danish brand or choose from other celebrated eyewear names, such as Barton Perreira ic!berlin Lindberg Oliver Peoples,,,, Persol and many-many others. Our highly qualified opticians and eyewear stylists are waiting for you at 280 Columbus Ave (corner of W 73rd St) New York.