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Eyewear Trends
A bold new SQUARE concept from J.F. REY which plays with unexpected contrasts, unveiled transparencies, and sublimated shapes to highlight the brand’s iconic square design. This innovative collection brings out the light and enhances the universal, timeless essence that J.F. REY is known for. With striking geometric lines and delicate layers, each frame in the SQUARE collection makes a powerful statement, blending artistry with functionality.
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Etnia Barcelona, the renowned independent eyewear brand celebrated for its vibrant Mediterranean essence, proudly presents the exclusive America’s Cup x Etnia Barcelona limited edition capsule collection. This sunwear collection beautifully captures the spirit of the Mediterranean, a defining element of Etnia Barcelona's identity, and pays homage to the prestigious America’s Cup, the world's premier sailing event.
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Dedicated to a sustainable and eco-friendly future, Lafont prioritizes minimizing its environmental impact in every collection. The brand is progressively incorporating more bio-based and renewable materials, starting with the innovative Lafont Pour Les Enfants Collection FW 2024. Each frame in this collection is carefully crafted to be BPA and phthalate-free, ensuring that safety is a top priority without compromising on style.
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Since her rise to fame, Rihanna has captivated audiences not only with her powerful voice but also with her ever-evolving hairstyles, ranging from bold red to striking platinum blonde. Her fashion sense, whether showcasing her own Fenty brand or high-end designer pieces, consistently garners attention and admiration. During the launch of her latest Fenty lipstick collection, Rihanna shared a stunning portrait that featured her flawless beauty complemented by standout eyewear. In this promotional campaign on Instagram, she chose the Glimmer Sun sunglasses by Andy Wolf, instantly making waves and setting a new trend.
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J.F. REY and renowned Japanese video game designer HIDEO KOJIMA are thrilled to announce their latest collaboration, HIDEO KOJIMA x J.F. REY. This partnership, built on years of mutual respect and a shared commitment to innovation, merges their distinct creative visions. Known for their boundary-pushing approaches in their respective domains, J.F. REY and HIDEO KOJIMA unite their talents to craft a collection that blends avant-garde aesthetics with neo-retro influences.
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