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Eyewear Trends
Transitions® GEN S™ lenses represent a groundbreaking advancement in photochromic lens technology, marking a new chapter in vision enhancement and convenience. Available at EuroOptica, these lenses offer an unparalleled combination of performance, style, and innovation, setting a new standard in adaptive eyewear.
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We invite you to discover the latest additions to the Götti collection: JARY, JODY, SEYA, and SILDE. These new frames showcase the brand's dedication to superior design and craftsmanship. Each frame offers a unique blend of contemporary aesthetics and timeless elegance, making them the perfect choice for anyone seeking to elevate their eyewear game.
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The year 2024 heralds a time for transformation and innovation, and ic! berlin is at the forefront with its Custom Fit '24 collection. Building on the triumph of their previous Custom Fit series, this new lineup presents a stunning variety of styles and bold color palettes. Each frame in the collection masterfully combines the elegance of oriental art with the vibrant dynamism of Berlin's lively streets.
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Tennis legend Roger Federer has introduced his inaugural eyewear collection in collaboration with Oliver Peoples, following an exclusive licensing agreement with eyewear manufacturer EssilorLuxottica signed in May 2023. This four-part collaboration, branded under Roger Federer’s 'RF' and Oliver Peoples, kicks off with a six-piece collection. The line includes four pairs of sunglasses and two shield frames.
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Etnia Barcelona, an independent eyewear brand celebrated for its dedication to art, quality, and vibrant colors, proudly presents the Casa Batlló x Etnia Barcelona collection. This limited-edition capsule features sunglasses inspired by the iconic symbols of Antoni Gaudí’s architectural masterpiece. With this release, the brand offers a unique, creative, and sophisticated perspective, elevating eyewear fashion to new artistic heights.
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